Mass mobilization

Mass mobilization (also known as social mobilization or popular mobilization) refers to mobilization of civilian population as part of contentious politics. Mass mobilization is defined as a process that engages and motivates a wide range of partners and allies at national and local levels to raise awareness of and demand for a particular development objective through face-to-face dialogue. Members of institutions, community networks, civic and religious groups and others work in a coordinated way to reach specific groups of people for dialogue with planned messages. In other words, social mobilization seeks to facilitate change through a range of players engaged in interrelated and complementary efforts.^[1]

The process usually takes the form of large public gatherings such as mass meetings, marches, parades, processions and demonstrations. Those gatherings usually are part of a protest action. Mass mobilization is often used by grassroots-based social movements, including revolutionary movements, but can also become a tool of elites and the state itself.

In a study of over 200 violent revolutions and over 100 non-violent campaigns, Erica Chenoweth has shown that civil disobedience is, by far, the most powerful way of affecting public policy. The study identified that an active participation of around 3.5% of a population will ensure serious political change.^[2][3]